Farbe am Stein

  • Branding
  • Business Cards
  • Website Design

“Farbe am Stein” is a tiny microbrand. It literally translates to “Color on Stone”. It was created out of necessity, when a family member asked for help with their business cards.

Table of Contents:

Color

Section titled Color

The client had specific preferences - so we started out with a combination of orange and a dark blue. This is still the main Scheme, but there are three secondary colors thought of, intended for future use.

Business Cards

Section titled Business Cards

Through an iterative Approach we were able to conclude with a Combination of “Dosis” and “Caveat Brush” for the business cards and the brand. They have a bit of an unusual format and feature rounded corners.

Brand Manual

Section titled Brand Manual

A Brand Manual was created to encapsulate and convey the usage of the visual brand, to ensure consistency.

Process Examples

Section titled Process Examples

The Process was noteworthy, because the client was very involved in different stages. I made a conscious effort to always provide a lot of choice. Here are some screenshots of the process from the rough sketch to the final product.