easyname

  • Refactoring
  • HTML
  • Large Scale (S)CSS
  • Accessibility
  • UI Design
  • UX Design
  • PHP
  • Content Strategy
  • Vanilla JavaScript
  • React
  • TypeScript
  • Design Engineering
  • Design Ops

My work at easyname was complex and included a lot of different things - from refactoring the large CSS (and HTML in PHP) Codebase, to upgrading the easyname brand and designing and building landing & content pages as well as planning for content, product features and long-term refactorings with a bigger architectural picture in mind.

Table of Contents:

Evolving the Brand

Section titled Evolving the Brand

Over the span of a few years I made sure that the easyname brand could grow and evolve. This was not a process confined to just visuals but also to voice & tone and especially the internal understanding of the function of branding in an organisation, that goes beyond logo, color and typography.

Patterns in UI & UX

Section titled Patterns in UI & UX

I created a large number of lower level Patterns and Components, that gradually started to power the entirety of the easyname UI and UX. Here are two of the most important elements.

Content Landingpages

Section titled Content Landingpages

Design and content always goes hand in hand. As the content matured, so did the organisations understanding of how to strategize with it. Here is a collection of some of the content & landingpages.

Domaincheck

Section titled Domaincheck

The Domaincheck was a major component in the easyname product experience. It's where users buy domains and get all kinds of information about the availability of their desired domains.